Chattanooga Margarita Festival 2026

First Horizon Pavilion turns into one giant margarita crawl for an afternoon as Chattanooga’s bars and restaurants go head-to-head shaking, stirring, and pouring their best salted, spicy, frozen, and fruity margs. Your entry gets you 10 mini tastings and a vote for Best Margarita in Chattanooga, plus a photobooth, giveaways, and local food trucks slinging bites between pours.

Gates open at 5 PM and the whole thing wraps by 8, so plan on getting there early if you want first crack at the lineup before the lines build. Rideshare or carpool if you can – parking around the Pavilion fills up fast once the crowd rolls in – and pace yourself early since 10 samples adds up quicker than you’d think.