Summer Spritz Collection: Private Preview Sip + Shop

This is less a happy hour than a happy morning — a private preview event in downtown Johnson City where the new summer spritz collection gets its first showing, and shoppers get first crack at it with a drink in hand. Think boutique trunk show energy: racks of new arrivals, a curated in-store vibe, and complimentary spritzes poured while you browse rather than after you check out.

It’s built for the crowd that wants their retail therapy with a little sparkle attached — grab a friend, make a morning of it, and treat the shopping like the whole event instead of an errand. Downtown Johnson City is easy to wander afterward, so there’s no rush to leave once the bags are full and the glass is empty.